the thrift swap


visual identity system


My goal for this project was to design a cohesive visual identity for an online thrift store that highlights the importance of sustainability and the retro feel that thrifting gives, while also

remaining appealing and trendy. After designing the initial visual identifier and other visual elements for the brand, I then designed web pages, as well as a mobile app that this brand would utilize. Finally, I designed multiple promotional materials to also be used by this brand.


Click below to the see the website in action!