Road not taken collective
For my senior capstone project at Iowa State University, I chose to create and design a brand identity for the Road Not Taken Co. Road Not Taken Collective is a travel agency focused on providing clients with a sustainable and cultural experience to a destination that is often overlooked. By choosing the Road Not Taken, you are able to experience a once-in-a-lifetime trip, while also being conscious of the effect it’s having on our planet. Throughout this project, I created multiple itinerary publications with fully planned trips, a website and social media page for the company, and posters, merchandise, and other promotional items. For me, this was a passion project that combined my love for travel and design, while emphasizing the issue of sustainability.
